Ben Smith helps businesses grow without debt and sales teams connect without pressure—using genuine care, lasting trust, and the powerful Trade & Discount model.
Our Services
With over 40 years in brick-and-mortar retail and 30 years as a store owner, I now speak, train, and consult with businesses looking to increase profit, build loyalty, and do it all with heart.
I deliver engaging, story-driven talks that show why caring is the most powerful sales strategy in today’s world. My message connects with sales teams, entrepreneurs, and leaders who want to build lasting trust with their customers — not just close quick deals.
“It’s not about the product or the price — it’s about the person.”
I teach business owners and leadership teams how to implement my proven Trade & Discount (T&D) model — a system that turns trade-ins into profit-generating inventory and creates loyal, returning customers. If you want to increase margin without taking on more debt, I can help.
“I built a debt-free business with zero-cost inventory. Now I help others do the same.”
Sales Team Training
I train your team to sell with empathy, authenticity, and results. Whether in retail, real estate, or service, people buy from those who genuinely care. These workshops are tailored to your business and focus on connection, retention, and reputation.
“When customers feel cared for, they stay. And they bring others.”
Not sure where to begin? Every business is different. I offer custom programs built around your people, your model, and your goals.
Selling is Caring isn’t just another sales manual loaded with scripts and pressure tactics—it’s a people-first approach designed to build trust, loyalty, and sustainable results. Drawing on more than 40 years of experience in retail and 30 years as a small business owner, Ben Smith reveals how empathy and genuine care can transform everyday sales interactions into meaningful connections that grow your business profitably.
About Ben Smith Consulting!
I’ve spent over 40 years in brick-and-mortar sales — including 30 years running my own debt-free retail store in Tampa, Florida. Through all the ups and downs, one truth has never changed: people don’t come back because of a clever pitch or a flashy product… they come back because they’re people we genuinely cared for.
That belief led me to develop two powerful business principles:
Selling is Caring – a people-first philosophy that creates loyal, happy customers.
The Trade & Discount (T&D) Model – a smart, low-risk system for generating high-margin inventory while making both customers and CEOs happy. This model has worked for decades—because it’s built on value, trust, and real results.
But beyond profit and process, my passion is helping people make smart, confident choices. Sales doesn’t have to be pushy or pressure-filled. When people are heard, respected, and cared for, they come back—and they bring others with them.
At Ben Smith Consulting, I help businesses grow with less stress, lower cost, and more heart. Whether I’m speaking to your sales team, training your staff, or helping you implement the T&D model, my goal is always the same: more connection, more trust, more results.
Contact Us
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